Our Story

BuyDirect4U established in 2005,  we source competitively priced Home, Garden, DIY, Toys & Games and Sports & Leisure products directly from the manufacturer and supply straight to the consumer.

As an Internet business we have lower overheads than high street stores and can pass the substantial reductions directly on to you, the customer. Over the last few years business growth has been rapid and we have continued to expand our product range currently selling more than 1000 different products on our site. This year we are celebrating our 10th year in business. Throughout the year we will have some fantastic special offers and promotions so that you can celebrate the success with us.
2015 saw us offer our extensive range to the like’s of Tesco and other large retailers further strengthening the BuyDirect4U brand.


        The Beginning
        Buydirect4u was originally formed in early 2005 by Andrew Steel. The business originally started off intending to sell on the excess stock from Charles Bentley Brushware however business continued to improve and money was invested into new products.


        Buydirect4u launched it’s first website to push sales further listing all there products under this single brand. Previously sales had been made through Ebay where the brand was less recognizable when purchasing.


        As a company a huge milestone was achieved in terms of profit. The company turned over it’s first million showing how far the company had come in such a short period of time.


        Began selling into Germany, France, Italy & Spain, 2011 also saw us purchase a 22,000 sq ft warehouse and offices to cope with our rapid growth.


        After 10 years of successful trading we outgrew our old website and moved into 202,000ft² warehouse and also launched our products on more selling channels.


        Further Growth
        The launch of our updated website with new branding, global trading to over 31 countries and providers to three large retailers in the UK. ..

Happy Shopping!